latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, June 25, 2009

Hispanics internet and mobile use continues to grow

Media Post's "Engage Hispanics" has a posting by Alvaro Cabrera listing a top 10 list regarding Hispanics and Internet and mobile use.

These include the fact that:

-- Hispanics' Internet use is growing 2x faster than the general market
-- 88% of Hispanics making more than $50,000 are online
-- Hispanics are early adapters to mobile with 64% penetration at age 15
-- Hispanics spend 14 hours per week (compared to 8 in the general market) with a technology device

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  • At 4:42 PM , Anonymous Sofia Keck said...

    The mayority of Hispanics use a mobile device to go online since a cellphone is more affordable than computer.

    Walmart will start selling good quality laptops for around $300. They expect sales to be big within the Hispanic market.

    Sofia Keck


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