I belive that Niños are our Futuro

1 out of 4 kids in kindergarten is Hispanic, more than triple the rate during the 1970s, according to the U.S. Census.

In addition, the report stated that Hispanic kids make up 53% of nursery schools serving 4-year-old children, up from 21 percent in 1987.

Interesting, but not surprising. Yet, toy manufacturers as a whole spend less than 2% of their overall marketing budgets in the Hispanic market.

Beyond marketing, companies need to consider the future workforce. As baby boomers continue to age and retire, they will increasingly be replaced by Hispanics.