latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, June 16, 2009

Lance Armstrong Foundation reaches out to Latinos

The Lance Armstrong Foundation launched a month-long multimedia campaign to reach Spanish-Dominant Hispanic cancer survivors, their families and those who take care of them.

According to fellow blogger, Juan Tornoe from Hispanic Trending who sent me the details, they are using both traditional and new media to reach all generations, including on Facebook.

Here is the press release in Spanish. Please help spread the word.

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