latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, November 18, 2009

More proof that Hispanics outpacing others on broadband

The Hispanic Institute just released a new study entitled, "Hispanic Broadband Access," further demonstrating how Hispanics are outpacing others on the adaptation of technology.

Findings include:
  • Hispanics and African Americans lead mobile broadband use (53% and 58% respectively), with both communities far ahead of Whites (33%).
  • Hispanics are more mobile than the general U.S. population and, thus, rely more on cell phones. Hispanics account for more minutes used and for a higher percentage of cell-phone ownership despite their relatively low incomes.
  • 40% of U.S. Hispanics are born abroad in countries where wireless service often is more common than land line phones making them more open to mobile broadband than many other population groups. This familiarity makes the leap to smartphones and other connected mobile devices a more intuitive step for many than turning to wired, home broadband adoption and computer usage.
  • In 2008, Hispanics outpaced the general population in accessing and downloading digital media (music, video, audio, movies, television programs, video games and podcasts), 42% to 35%

Read the full report (.PDF)

Labels: ,

1 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home