latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, September 08, 2009

Number of Hispanic TV homes continues to outpace general market

Hispanic TV homes will show a 2.3% increase for the 2009-2010 TV season, to 12.95 million, according to Nielsen Co. in a MediaPost article. The entire U.S. TV home population will grow 0.3%, African-American TV homes grow 0.3% , and Asian TV homes show a 0.8% increase.

Total Hispanic TV viewers will climb 2.4% to 44.3 million; African-American viewers will be at 37.5 million, a 1.3% gain; and Asian TV viewers will stay the same versus a year ago, at 14.5 million, the article reports.

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