Number of Hispanic TV homes continues to outpace general market

Hispanic TV homes will show a 2.3% increase for the 2009-2010 TV season, to 12.95 million, according to Nielsen Co. in a MediaPost article. The entire U.S. TV home population will grow 0.3%, African-American TV homes grow 0.3% , and Asian TV homes show a 0.8% increase.

Total Hispanic TV viewers will climb 2.4% to 44.3 million; African-American viewers will be at 37.5 million, a 1.3% gain; and Asian TV viewers will stay the same versus a year ago, at 14.5 million, the article reports.