Hispanic online ad spending sees continued increase

Marketers made some cuts to Hispanic advertising in traditional Spanish-language media but increased 2% in online spending, according to a report by the Jack Myers Media Business Report.

According to the report, total Hispanic ad spending is forecast to drop 11.2%, with a slight rebound projected for 2010.

The report predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.