latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, October 27, 2009

Hispanic online ad spending sees continued increase

Marketers made some cuts to Hispanic advertising in traditional Spanish-language media but increased 2% in online spending, according to a report by the Jack Myers Media Business Report.

According to the report, total Hispanic ad spending is forecast to drop 11.2%, with a slight rebound projected for 2010.

The report predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.

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