latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, September 02, 2009

With the exception Hispanic TV and cable, all 19 media segments monitored by the ad-tracking research service posted declines

So, says an article in MediaWeek. With advertisers collectively cutting budgets by more than $10 billion the first 6 months of the year, the only bright spots were Hispanic TV and cable, according to Nielsen Monitor-Plus. Specifically, Spanish-language cable TV inched up 0.6 percent to $140 million, the article reports.



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