With the exception Hispanic TV and cable, all 19 media segments monitored by the ad-tracking research service posted declines
So, says an article in MediaWeek. With advertisers collectively cutting budgets by more than $10 billion the first 6 months of the year, the only bright spots were Hispanic TV and cable, according to Nielsen Monitor-Plus. Specifically, Spanish-language cable TV inched up 0.6 percent to $140 million, the article reports.
Labels: Hispanic media spending
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home