U.S. Hispanics More Receptive to Ads
Research shows that U.S. Hispanics are more responsive to ads than non-Hispanics, especially when the creative celebrates cultural sensibilities, according to an article in eMarketer reporting on new advertising research study by comScore.
In other words, being culturally relevant and not just focusing on language preference makes the difference. This is an important consideration as Hispanics, the nation’s fastest-growing population, will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.
In other words, being culturally relevant and not just focusing on language preference makes the difference. This is an important consideration as Hispanics, the nation’s fastest-growing population, will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.
Labels: Hispanic marketing, Hispanic media spending, Hispanic population growth, Hispanic purchasing power, Latino Cultural Identity, Selig Center for Economic Growth, transcreation
posted by latino lingo @ 9:47 AM
1 Comments:
At 1:54 AM ,
Mary said...
Thanks for taking the time to Share this,well The Hispanic population generally spends an average of 26-30 hours a week listening to the radio – 13% more than the rest of the population.printandradio offers Hispanic Advertising, Hispanic Radio Advertising and Hispanic Print Ads
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