Hispanics Are Online, But do Marketers See Them?
eMarketer expects U.S. online advertising spending to reach $31 billion in 2011. How much of that is spent targeting U.S. Hispanics? Industry figures show it at only $200 million in 2011, a mere 0.65% of the total investment in U.S. online advertising, according to an article in MediaPost's "Engage: Hispanics."
Woefully low, even if you're only targeting Spanish-dominant Hispanics. This has to change in 2012 as studies continue to show Hispanics prevalence for on-line from both traditional and mobile/tablet platforms.
Woefully low, even if you're only targeting Spanish-dominant Hispanics. This has to change in 2012 as studies continue to show Hispanics prevalence for on-line from both traditional and mobile/tablet platforms.
Labels: Hispanic advertising, Hispanic cell phones, Hispanic disparity, Hispanic Internet, Hispanic marketing, Hispanic media, Hispanic media spending, Hispanic online advertising, Hispanic purchasing power
posted by latino lingo @ 11:05 AM
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