latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, December 08, 2011

Hispanics Are Online, But do Marketers See Them?

eMarketer expects U.S. online advertising spending to reach $31 billion in 2011.  How much of that is spent targeting U.S. Hispanics? Industry figures show it at only $200 million in 2011, a mere 0.65% of the total investment in U.S. online advertising, according to an article in MediaPost's "Engage: Hispanics."

Woefully low, even if you're only targeting Spanish-dominant Hispanics.  This has to change in 2012 as studies continue to show Hispanics prevalence for on-line from both traditional and mobile/tablet platforms.

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