U.S. Hispanic Market to grow by 5% in 2012

Despite the economic challenges, the The U.S. Hispanic Advertising Market will grow between 4%-5% in 2012, according to a survey conducted by Portada

The economy is cited as one of the main risks going forward. “As the recession continues, it will force companies to tighten their purse strings and look for efficiencies in targeting the Hispanic marketplace”, says Lateef Sarnor, Industry Practice Head for the Multicultural category at AOL.