latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, February 07, 2012

Victor Cruz "Salsaing" to Endorsement Deals

Fresh off the victory in Super Bowl 46, New York Giants Wide Receiver Victor Cruz has signed with IMG Worldwide to negotiate endorsement deals, according to an article in Forbes.

Cruz’s number 80 jersey was the New York Giants’ second best seller for the season behind quarterback Eli Manning, and the 13th best seller in the entire league this past December according to

According to the article, Cruz is attracting interest in many of the major sponsorship categories including beverage, automotive, electronics, video games and telecommunications.


Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home