Hispanics use multiple devices to go online and more likely to own high-tech gadgets

Technology is among the main factors advertisers need to keep in mind when marketing to Hispanics, as they are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads.

According to an article in AdWeek -- which contains some neat info graphics like this one -- they're also slightly more likely than the overall population to own a mobile phone.

The Internet is a prime source of entertainment, and social media are a big part of that, with Hispanics spending more hours a day on social networks than other ethnic groups or races.