latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, March 15, 2012

Hispanics use multiple devices to go online and more likely to own high-tech gadgets

Technology is among the main factors advertisers need to keep in mind when marketing to Hispanics, as they are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads.

According to an article in AdWeek -- which contains some neat info graphics like this one -- they're also slightly more likely than the overall population to own a mobile phone.

The Internet is a prime source of entertainment, and social media are a big part of that, with Hispanics spending more hours a day on social networks than other ethnic groups or races.

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