AHAA expands beyond Hispanic Advertising

AHAA (Association of Hispanic Advertising Agencies) is seeking to expand beyond just serving advertising agencies in the U.S. Hispanic market by changing its name and expanding its board members.

Now calling itself AHAA: The Voice of Hispanic Marketing, the industry association is trying to rid itself of the impression it only serves advertisers.  In addition to the name change, AHAA announced its new board members, which includes Rosana Fisk, the first Latina to serve as CEO of the Public Relations Society of America.