latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, June 28, 2012

Spanish-Language Usage Equals Higher Convenience Store Shopping Frequency

On average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group.

The report, "The Hispanic Convenience Store Shopper," finds that Hispanics overall made almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.

Hispanics on average also spent more at convenience stores than non-Hispanics with spending levels among Hispanics increasing as acculturation level decreases.


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