latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, May 08, 2012

ABC and Univision team on news platform

ABC News and Univision News have formed an alliance to create the first English-language channel for English-dominant and bilingual Hispanics in the U.S.

The project, which is in the early stages of development, will include a 24-hour news network as well as integrated digital and social media platforms.

It will be Content will feature news on issues - including the economy, jobs, health care, immigration, education, politics – as well as entertainment, lifestyle interests and culture relevant to U.S. Latinos.

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