latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, October 24, 2005

Dale mas gasolina

MediaWeek reports on the first round of ratings from the Arbitron summer survey (covering the period June 30 to Sept. 21) that showed "Hurban" stations (combo format of Hispanic/Urban music that includes a healthy dose of the music mami and papi can't stand: reggaeton) picking up significant market share. In Los Angeles, they report, newly "Hurban" station KXOL-FM jumped from a 2.0 to a 4.2 overall rating share, tying for No. 2 with Univision’s Romantica KLVE-FM.

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