latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, October 25, 2005

Latino e-comercio on the rise

"Although most Spanish-speaking Internet users in the U.S. have been online for less time than their non-Spanish speaking counterparts, many expect to increase their online shopping in the coming year," says a report in e-Marketer.

It further says "Hispanic Americans represent an attractive demographic for online sellers, as they are more likely to be in a prime age group for active consumers (18-35 years-old) and have families with younger children, according to a study by Roper Public Affairs for AOL."

First-to-market advantages abound for companies looking for Latinos to "haz click" on links to their goods and services.

Thanks, Jack Nork, The Mason Technologist, for sending this to me ... good looking out!

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