latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, November 14, 2005

Somebody call Ryan Seacrest

A Wal-Mart in Puerto Rico had a near riot during the release of "LO MEJOR DE OBJETIVO FAMA Y LO NUNCA ANTES VISTO," Univision's first TV show on DVD, according to a PR News Wire release.

The release was coupled with an appearance and DVD signing by Objetivo Fama winner Anais, and runners up Esteban, Rosangela, and Jayro.

In case you're not aware, Objetivo Fama is an American Idol-like reality music show that pits 20 contestants against each other for a recording contract and $25,000 cash. It goes a bit further in that contestants live in isolation together for 14 weeks in an academy in Puerto Rico. The best part is that there's no annoying Ryan Seacrest to deal with!

The press release has a line that reads: At this rate, it is likely that Spanish language reality DVD sales will outperform their English language counterparts. While there is no attribution or statistics to this statement, it is clear this release and the in-store promotion is a winner.

Camelo, out ... (Ok, I admit it doesn't sound as good as Seacrest, out, but I'm not as annoying)


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