latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, January 20, 2006

Clear Channel Begins Roll Out of HD2

No, it's not a new version of the Hummer ... it's a new multicast technology for radio.

The rollout has 25 of the company’s stations in five markets launching new sidechannels over the next five days. Within two weeks, another 82 stations in 20 other markets.

Clear Channel will steam the new channels online and conduct on-air giveaways of HD radios. While most of the 107 new HD2 channels complement existing on-air programming, many introduce entirely new music or spoken-word genres. The list is heavy on Hispanic and rock offerings.

Read the full story on Media Week.


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