latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, February 27, 2006

Toyota top of mind

Toyota tops the list of makes that are top of mind among Hispanic Americans looking to the car buying market according to the latest findings from GfK Hispanic OmniTelâ„¢ and reported on Multicultural Marketing.

Further, the survey also found that when looking to purchase a car, fuel efficiency is an important factor:
-- 80% of Hispanic respondents indicated they are likely to purchase a smaller-sized car with better fuel economy in the wake of recent gasoline price increases.
-- This is higher than the general population (70%).

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