latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, February 02, 2006

Dayanara continues come back

Meet the new Ms. Clairol -- Dayanara Torres. In case the name sounds familiar, she was the 1993 Miss Universe and formerly Mrs. Mark Anthony (just prior to J-Lo moving back into the scene), plus she's been on Young and the Restless.

A Brand Week article says the Puerto Rican is the new "brand ambassador" for the Clairol Hydrience hair color products. She will appear in English and Spanish-language advertising, public relations and retail initiatives for Hydrience, according to the article.

In October, Wal-Mart announced her to represent the company's Metro-7 line of clothing.

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