latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, April 21, 2006

Hispanics and the Internet

eMarketer has an update story on Hispanics and the Internet. Key statistics they cite include:

- There were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006.
- The number of users is expected to grow 33 percent over the next five years, reaching 20.9 million in 2010.
- By 2010, the number of Hispanic internet users will approach the number of African American users.
- Around one-third of U.S. Hispanic internet users are under the age of 35, an audience that straddles both Hispanic culture and youth culture.


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