latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, August 11, 2006

Black colleges recruiting Hispanics

USA Today ran an AP article earlier this week about how traditionally black colleges are seeking to boost their enrollments by outreaching to Hispanics.

The article mentions some campuses are hiring Hispanic recruiters, distributing brochures featuring Hispanic students, and establishing special scholarships for Hispanics. In addition, recruiters are visiting predominantly Hispanic high schools and setting up booths at college fairs geared toward Hispanic students, the article says.

These are all good and effective approaches.

The number of Hispanic students attending historically black colleges increased more than 60% from 1994 to 2004, while the number of black students grew by 35%, according to the U.S. Department of Education.

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