latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, August 24, 2006

Hispanic TV households outpace others (except Asians)

While experts debate the status of Pluto as a planet, one thing that is not in debate is the continued growth of the U.S. Latino population.

Nielson today released itsNational Universe Estimate that shows Latinos (and Asians now) continue to be the fastest-growing population with TV households, with an increase of 3.6% over last year.

Here's how the numbers panned out (these are increases over 2006):
Total growth: 1.1 %
Hispanic growth: 3.6 %
Asian growth: 3.6 %
African American growth: 1.3 %


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