latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, October 23, 2006

Marketing y Medios to fold

Hispanicad.com is reporting that VNU announced that it will close Marketing y Medios, the magazine dedicated to the U.S. Hispanic industry. It will now be a monthly selection in select copies of Adweek, Brandweek and Mediaweek. The magazine did not enjoy "the traction with either readers and advertisers, thus suffering from severe sales under-performance and cost containment issues," they said.

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