latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, November 03, 2006

Latin Grammys deliver Univision's 2nd highest audience ever

Univision announced on BusinessWire that last night's broadcast of the awards show reached 11.3 million viewers, according to Nielsen Media Research’s Fast NTI Ratings. The release says the show was also the #1 program in its time period in many major markets (including NY, Miami, LA, Chicago, Dallas and San Francisco) among key adults 18-34, 18-49, and teens 12-17, regardless of language.

More Hispanic Adults 18-49 watched last night than the combined Hispanic audiences of The Academy Awards, The American Music Awards, The Billboard Music Awards, The Emmy Awards, The Golden Globes, and MTV’s Video Music Awards, according to the release.

Compare this to 2004, when they showed the Latin Grammys in English on CBS and only reached 3.2 million people, according to an AP article. I sure hope the guy (or gal) who made that bone-headed decision has found another job by now ...


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