latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, December 12, 2006

Is Guadalupe on your radar screen?

Today, many Latinos are celebrating Nuestra SeƱora de Guadalupe (Our Lady of Guadalupe), commemorating a date when many believe the Virgin Mary appeared in Mexico in 1531.

In Mexico, thousands make a pilgrimage to the Basilica of Guadalupe, which holds what is believed to be a miraculous image and is the spot believed to be where the apparition occurred.

The day is also being celebrated by Latinos across the United States. Here is just a sampling of stories from newspapers around the U.S. who are covering the holiday:
Minnesota
Nevada
Alabama
New Jersey

While many marketers are focused on the traditional, general market holidays, days like today are a unique way to focus attention on Hispanics and our traditions. Last year, I also wrote about Three King's Day, another perfectly-suited event to keep on the radar for your Hispanic marketing/outreach efforts, in my posting about the political correctness associated with Christmas .

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