latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, November 09, 2006

Top Hispanic emerging markets

The Selig Center for Economic Growth also include the 10 fastest growing Hispanic consumer markets (listed in order of percent of change from 1990-2006)

1 Arkansas 1174.4%
2 N. Carolina 1041.6%
3 Tennessee 832.5%
4 Georgia 832.2%
5 Nevada 747.8%
6 Alabama 678.8%
7 S. Dakota 651.9%
8 Minnesota 633.0%
9 S. Carolina 625.6%
10 N. Dakota 622.8%

These are not your father's traditional Hispanic markets. What does this mean? While most national advertisers focus their dollars on the established Hispanic markets (i.e. New York, Miami, Chicago, Dallas, Los Angeles, etc.) since the largest concentrations of Hispanics are there, companies should and need to consider these secondary markets in their outreach plans.

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