latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, November 09, 2006

Hispanics: Minority group with most disposable income

The Selig Center for Economic Growth recently released its annual report, "The Multicultural Economy," that showed Hispanic spending power in 2007 is $863 billion in 2007, the most of any other minority group and up 300 percent since 1990 -- according to an article on

Other key findings in the report:
-- Purchasing power will reach about $1.2 trillion in 2011.
-- Between 1990 and 2011, the Hispanic population will increase by 126.4 percent, compared
to a 25.4 percent gain for the total population and 5.4 percent for the non-Hispanic population.
-- Hispanics spend more on groceries, telephone services, major appliances, vehicle purchases, gas and motor oil, men’s and children’s clothing, footwear and housing.
-- Hispanics spend the same as non-Hispanics on alcoholic beverages, utilities, housekeeping supplies, furniture, small appliances women’s and girls’ clothing, public transportation, and personal care products and services.
-- Hispanics spend less on health care, entertainment, education, and personal insurance
and pensions.


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