latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, December 18, 2006

Just don't call me "tarde" for dinner

The University of Washington's Institute for the Study of Ethnicity, Race and Sexuality recently published its Latino National Survey. In it, 35% of respondents said they preferred to be called "Hispanic," 13.4% preferred to be called "Latino" and 32.5% said either was acceptable.

The terms are very often intertwined and are both acceptable, though "Hispanic" is the official term the U.S. Census uses to count us (well, not all of us I'm sure). The differences can be regional or country based.

The survey also had a few other interesting items:

- About 97% felt it was either Very or Somewhat important to maintain the ability to speak Spanish
- About 98% thought it was either Very or Somewhat important for everyone in the U.S. to speak English
- About 77% had more than 3 people living in the home
- Nearly 70% were interested in politics to some degree

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