latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, January 02, 2007

Happy New Year

I hope everyone had a wonderful holiday season and my best to each of you in 2007 for success, prosperity and health. 2006 was an interesting ride. We've saw some great, some good and some terrible examples of the right and wrong ways to reach Hispanic consumers over the past year. In 2007, I don't expect any let up of smart companies seeking to tap into the Hispanic market. I look forward to sharing my thoughts and insights with you. Thanks for reading Latino Lingo!

WC

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