latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, January 03, 2007

NY #1 morning show loses host

New York Daily News is reporting that Luis Jimenez, from La Mega (WSKQ 97.9 FM) and host of the market's #1 morning radio show "El Vacilón de la Mañana" left and has signed with Univision.

The move opens new markets for Jimenez around the country. Daily News reports that he will begin in markets like Dallas and Los Angeles as he can't work in the New York DMA until next year because of a clause in his contract. At that time, he would be on La Kalle WCAA (105.9 FM) which plays mainly reggaeton music.

This is important to note because though it's in Spanish, "El Vacilón de la Mañana" is the #1 morning radio show in the New York DMA regardless of language. It's interesting to see if it stays that way and how La Kalle will rank beginning next year.

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