Boston does Hispanic

The Ad Club in Boston hosts its first ever conference on Hispanic marketing next week (In an effort for open disclosure -- since I purposely avoid being self-serving in my blog -- I am a panelist).

The reason I do mention this event is because it is significant that a large market like Boston, with numerous national companies calling the area home ... not to mention that it's home to many large general market agencies ... has taken this long to put on a credible program on the subject. If you are in the area, I would invite you to come.