latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, April 30, 2007

Mas on Hispanic social web sites

I've written a few times on the growth of the sites seeking to be the Myspace for Hispanics (not to mention MySpace's efforts in this area). Now comes news on CNN about ElHood.com.

Can you blame them? According to the article 67 percent of Hispanic 18- to 27-year-olds -- the ones likely to visit these sites -- are online, according to the Pew Internet and American Life Project. This is significant as Hispanics are about 10 years on average younger than the general population, according to the U.S. Census.

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