latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, March 19, 2007

Hispanic advertising still outpacing the market

Nielsen (Monitor-Plus) released its latest statistics showing that overall advertising spending rose 4.6% in 2006. Internet lead the growth with a 35% increase followed by the top 100 Spot TV markets at 9.1%, and Spanish-Language TV (tied with outdoor) at 8.1%.

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