latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, March 08, 2007

Hispanics have higher broadband penetration

An article in Marketing y Medios reports on a new study from Horowitz Associates Inc., that reveals Hispanics have a 58 percent broadband penetration rate, which is slightly higher than the percentage for all respondents (54 percent) and for non-Hispanic whites (56 percent). According to the article, Asians at 59 percent are the only group with a higher broadband percentage than Hispanics.

More statistics from the study:

-- 55 percent visit social networking sites weekly
-- 40 percent listen to the radio online
-- 17 percent visit TV channel/program sites
-- 8 percent watch episodes of TV shows online
-- 21 percent click on pop-up ads
-- 14 percent make online purchases
-- 37 percent visit Web sites in Spanish.

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