latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, February 26, 2007

Hispanic radio and TV ad market to boom to $5.5 billion by 2010

Media Daily News is reporting on a Kagan Research prediction that the Hispanic radio and TV ad market will reach $5.5 billion by 2010

The boom will benefit broadcast and cable TV, but will favor cable nets, which should see 32% overall growth in Hispanic ad dollars versus 12.5% for broadcast in the eight years between 2002 and 2010.

According to Kagan Research, the boom will be driven by 1) the overall growth of the Hispanic population, and 2) the increase in purchasing power.

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