latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, October 24, 2007

Communicating wildfires to Latinos

VoicesofSanDiego.org has an article about the successes and challenges of how the wildfires are being communicated to San Diego's Hispanic population (about 20% of the population, according to the article by Emily Alpert).

What the article doesn't really cover is how Hispanics' needs are being addressed "on the ground" in terms of providers like the Red Cross, Salvation Army and others who are providing needed, and critical supplies/services.

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