latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, May 21, 2008

Cup O' Self Promotion

Cision "launched" its new "Hispanic Blog" recently, or so it seems. Cision is actually just linking to a blog called Cup O'Mambo that's written by the agency Mercury Mambo that is very promotional to Mercury Mambo and what they are doing.

Nothing wrong with that, the agency can certainly write what ever they want. What I find interesting is that a company like Cision would link to a blog like this as their way to be credible to their clients and potential clients in the area of Hispanic marketing.

Before I'm called a "hater" keep in mind that I do link to several superb Hispanic marketing blogs. Sites that actually provide thoughtful and culturally-relevant insight and analysis to the market, not just letting people know what party they attended.

Cision should either start its own blog with its one experts. Or, if they want to work with a particular agency or blogger, ask them to contribute to Cision's blog.

This is what HispanicAd.com did when it created its blog called "El Blog." They have guest bloggers and authors to their blog rather than linking to an agency blog.

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