latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, June 10, 2008

Hispanics most likely to buy HDTV in the next 12 months

While Hispanics continue to be the least prepared for the pending digital conversion, they are the group most likely to buy an HDTV in the next 12 months; a fact that should help matters.

According to a new study from Vertis Communications, as reported by Media Post, about 28 percent of Hispanics are expected to buy a High-Definition TV in the next 12 months, compared to 23 percent of non-Hispanics.

Additionally, Hispanics are expected to continue purchasing electronics during sluggish economic times, the study reveals. Vertis urges electronics companies to expand their marketing efforts to the Hispanic audience, the article reports.

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