latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, July 14, 2008

Spanish-Language Advertising Spending Up 3% in '07

AdWeek article reports advertising spending in Spanish-language media, "reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo's mun2 as measured media, per Nielsen Monitor-Plus."

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