latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, August 06, 2008

Hispanic media keeps growing, and growing

PRWeek picked up on an AP story about the continued growth of Spanish-language media saying: "In a sharp contrast to the changes occurring in traditional US media, Spanish-language publications and TV stations are not only growing in size and scope, but actively reaching the core demographic of Spanish speakers who live in the US."

Specifically, the article discusses how outlets like Univision are continuing to become the #1 media in their markets regardless of language.

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