latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, November 18, 2009

Univision does what English-language networks won't with YouTube

Univision and YouTube inked a deal that make full-length episodes of many current shows (not the telenovelas yet since they are produced by Grupo Televisa, but there is hope) available on YouTube. YouTube called the deal one of the site's, "most comprehensive partnerships for full-length content to date." English-language networks most provide snippets of their shows on YouTube and some use Hulu. But, this is the first deal of its kind between YouTube and a major network.



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