latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, December 17, 2009

HispanicAd top 10 of the decade is seeking input on the 10 most impactful occurrences in US Hispanic Advertising, Marketing and Media Industries during the last decade. Submissions are due by December 23 at:

I think one of the Top 10 occurrences was the results of the 2000 Census. The dramatic growth of Hispanics from 1990 to 2000 is what has arguably launched the intense interest in the Hispanic market. While Hispanic marketing and agencies were around well before 2000, the dramatic growth of Hispanic-focused agencies, Hispanic-serving media and companies investing in the market since 2000 can not be denied. These results sparked the intense interest in the Hispanic population, gave rise to cross-over artists and the Hispanic culture began to influence the mainstream to the point that 1. salsa outsells ketchup and 2. tortillas outsell Wonder bread.

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