latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, August 31, 2010

Hispanics Create More than Half of Food Growth

U.S. Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector between 2005-2008, according to an article in Target Latino.

The article states that the growth can be attributed to an increase in the number of U.S. Hispanic households, and to an increase in consumer spending among U.S. Hispanics (which should likely continue rising as more Hispanics obtain college degrees and increase their earning potential).

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