Hispanic market catching eye of investors

Spanish-language advertising is big business… and only set to get bigger, making the Hispanic market lucrative for investors, says an article on Investment U.

Now exceeding $2 trillion, it’s set to grow by half by 2013, many companies’ success depends on wooing these consumers, the article says. Even during the recession, brands like Coca-Cola, Verizon Wireless and Comcast have increased their spending on Hispanics.