latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, October 28, 2010

Hispanic market catching eye of investors

Spanish-language advertising is big business… and only set to get bigger, making the Hispanic market lucrative for investors, says an article on Investment U.

Now exceeding $2 trillion, it’s set to grow by half by 2013, many companies’ success depends on wooing these consumers, the article says. Even during the recession, brands like Coca-Cola, Verizon Wireless and Comcast have increased their spending on Hispanics.

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