latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, October 21, 2010

Hispanics have 9 births for every death, 1-1 for non-Hispanic whites

Among the Hispanic population, there are nine births for every death. For non-Hispanic whites, the ratio is 1-to-1. This and other interesting facts are listed in an article, "27 Twitter-Ready Consumer Trends You Need to Know" in Advertising Age.

Other facts included:

-- Only one in five new households in the U.S. in 2009 were non-Hispanic whites.
-- Twenty-three metro areas already have more Hispanics than whites.
-- Millennials outnumber the boomers, and as they move into their 30s and 40s, they will drive the economy.
-- Twenty-four percent of births are to Hispanic moms, up 10% from 1990.
-- Births to white women have dropped 12%.

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