latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, September 07, 2010

Hispanics to comprise 40% of new TV Homes in 2010-2011 TV season

There will be an increase of nearly 400,000 Hispanic TV homes in the upcoming TV season, Nielsen estimates. That's a 3.07% increase, an far outpaces the total of 0.87%.

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