latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, October 25, 2010

Largest U.S. TV network will soon be Hispanic

... so says a Brandweek article as a result of the demographic balance tilting away from an Anglo majority. One top network researcher in the article calculates that Univision could surpass the Anglo networks in 7 years, even without the boost provided by growth in the Hispanic population.

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