latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, April 05, 2012

Amazon opens Tienda Kindle (eBooks Kindle en Español), hoping to capitalize on the growing power of Latino spending, has launched its first Spanish-language e-book store called Tienda Kindle offering 30,000+ titles.

The article cites a study by Pew showing that 21 percent of adults have read e-books in the past year, and that number keeps ticking upward. In a three month period, between December 2011 to February 2012, it increased by three percent.

While a book store owner is quoted as saying the price point of e-Readers are out of reach to Latinos, a survey by the Pew Research Center’s Internet & American Life Project points to the contrary.  That survey showed that Hispanics have among the highest rates of table ownership at 15%.  Not to mention the fact Latinos spent more than $5 billion on mobile products over the holidays.

I wish the article author had done a little more homework before quoting a bookstore owner who stands to lose business with the increasing adaption of e-Readers and clearly doesn't understand the market.


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