Amazon opens Tienda Kindle (eBooks Kindle en Español)
Amazon.com, hoping to capitalize on the growing power of Latino spending, has launched its first Spanish-language e-book store called Tienda Kindle offering 30,000+ titles.
The article cites a study by Pew showing that 21 percent of adults have read e-books in the past year, and that number keeps ticking upward. In a three month period, between December 2011 to February 2012, it increased by three percent.
While a book store owner is quoted as saying the price point of e-Readers are out of reach to Latinos, a survey by the Pew Research Center’s Internet & American Life Project points to the contrary. That survey showed that Hispanics have among the highest rates of table ownership at 15%. Not to mention the fact Latinos spent more than $5 billion on mobile products over the holidays.
I wish the article author had done a little more homework before quoting a bookstore owner who stands to lose business with the increasing adaption of e-Readers and clearly doesn't understand the market.
The article cites a study by Pew showing that 21 percent of adults have read e-books in the past year, and that number keeps ticking upward. In a three month period, between December 2011 to February 2012, it increased by three percent.
While a book store owner is quoted as saying the price point of e-Readers are out of reach to Latinos, a survey by the Pew Research Center’s Internet & American Life Project points to the contrary. That survey showed that Hispanics have among the highest rates of table ownership at 15%. Not to mention the fact Latinos spent more than $5 billion on mobile products over the holidays.
I wish the article author had done a little more homework before quoting a bookstore owner who stands to lose business with the increasing adaption of e-Readers and clearly doesn't understand the market.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home